Bows & Blue was started as an inspiration page by Born on Fifth founder Emily Hertz. Emily, a NYC-born lifestyle blogger with a passion for party styling and an affinity for all things beautiful, launched her blog after a decade-long career at Spanx and the birth of her bow-loving daughter Elle.
Bows & Blue coincides with the arrival of Emily’s son, Jennings. After realizing her curation of beautifully layered grandmillennial homes was gaining steam, the concept of a curated shop full of inspired finds was born. Hertz currently resides in Atlanta with her husband, two children and cavalier, Birdie.